blu ionic shower filter placed face down on wooden bathtub ledge

the story behind blu

Back in 2006, our CEO Ahmed Elgibaly’s wife was losing her hair and no matter what she tried in terms of supplements, creams, potions and lotions it never seemed to work. Ahmed realized that all the products available were focusing on the problem after it had happened, but very few products addressed the root causes of hair loss and skin irritations. After having spent a lot of time researching and discussing with many experts within their field, Blu was born in 2012 with the idea to create intelligent health solutions that will improve the lives and well-being of people everywhere with an affordable yet effective product that addresses health problems at the root cause specifically hair and skin issues

Blu specializes in eco-friendly high-tech wellness and health products, improving the quality of water, enhancing the health and well being of our customers and at the same time saving significantly on energy and water consumption

our 8 principles

1. health is our mission

Our mission is to enhance the well-being of our consumers by providing high-quality, effective solutions that improve air and water quality, supporting a cleaner and healthier lifestyle

2. Innovation through integrity

We prioritize transparency and accountability in everything we do, from product development to customer service

3. sustainable impact

We design our products with sustainability in mind, focusing on reducing carbon emissions, conserving water, and minimizing our environmental footprint

4. commitment to quality

Every product we deliver meets the needs and expectations of our customers. Excellence in quality is not just a goal, it is our standard

5. customer-centric approach

We aim to build lasting relationships with our customers based on trust, satisfaction, and value

6. driving positive change

We are dedicated to making a positive impact on the world, one product at a time

7. innovation for future generations

Our focus is on continuous improvement and innovation, ensuring our products are always at the forefront of technology and environmental responsibility

8. building for a better tomorrow

We work tirelessly to advance our technologies and expand our reach, promoting a healthier planet for all who call it home

check out how we make a difference

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going the extra mile

easy installation & cleaning

No need for a plumber and no tools required. Fits any standard shower hose or fixture and can be easily installed by yourself in minutes

performance tested & certified

To ensure that your getting the highest quality and standards out there, all our products are Eurofins, TÜV, SGS, and ISO 9001:2008 certified

water & energy savings

Our shower filters help save water & energy without sacrificing shower experience

fast & reliable customer service

Our customer service team is always ready to take care of your needs if you have any questions or other concerns. Feel free to reach us anytime