blu ionic shower filter placed face down on wooden bathtub ledge

the story behind blu

Back in 2006, our CEO Ahmed Elgibaly’s wife was losing her hair and no matter what she tried in terms of supplements, creams, potions and lotions it never seemed to work. Ahmed realized that all the products available were focusing on the problem after it had happened, but very few products addressed the root causes of hair loss and skin irritations. After having spent a lot of time researching and discussing with many experts within their field, Blu was born in 2012 with the idea to create intelligent health solutions that will improve the lives and well-being of people everywhere with an affordable yet effective product that addresses health problems at the root cause specifically hair and skin issues

Blu specializes in eco-friendly high-tech wellness and health products, improving the quality of water, enhancing the health and well being of our customers and at the same time saving significantly on energy and water consumption


We are committed to enhancing the wellbeing of people everywhere by developing and providing intelligent health solutions utilizing cutting edge technologies


We are continuously taking up the challenge of enhancing the quality of life in the communities we serve through our health philosophy and products


We strive to improve lives, help save the environment and instill the value of health in the lives of people 

check out how we make a difference

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going the extra mile

easy installation & cleaning

No need for a plumber and no tools required. Fits any standard shower hose or fixture and can be easily installed by yourself in minutes

performance tested & certified

To ensure that your getting the highest quality and standards out there, all our products are Eurofins, TÜV, SGS, and ISO 9001:2008 certified

water & energy savings

Our shower filters help save water & energy without sacrificing shower experience

fast & reliable customer service

Our customer service team is always ready to take care of your needs if you have any questions or other concerns. Feel free to reach us anytime