Back in 2006, our CEO Ahmed Elgibaly’s wife was losing her hair and no matter what she tried in terms of supplements, creams, potions and lotions it never seemed to work. Ahmed realized that all the products available were focusing on the problem after it had happened, but very few products addressed the root causes of hair loss and skin irritations. After having spent a lot of time researching and discussing with many experts within their field, Blu was born in 2012 with the idea to create intelligent health solutions that will improve the lives and well-being of people everywhere with an affordable yet effective product that addresses health problems at the root cause specifically hair and skin issues
Blu specializes in eco-friendly high-tech shower filters, improving the quality of water, enhancing the health and well being of our customers and at the same time saving significantly on energy and water consumption
15 years of innovation and counting
The journey
2006
The spark of an idea
Ahmed Elgibaly and Lars Mourey are motivated by Ahmed’s wife's struggle with hair loss. They decide to tackle hair loss and skin issues from the root cause because who wants to deal with that? It’s time to make a difference in health and wellness!
2008
Prototype power
The duo embarks on an exciting quest, exploring eco-friendly solutions. It’s a wild ride that lays the groundwork for groundbreaking health products! After 2 years of extensive R&D they came up with the first blu Ionic Shower filter Prototype!
2010
The big splash
The blu Ionic Shower Filter officially hits the market, offering healthier, water-saving showers. The first office opens in Egypt.
2011
Building bridges
Partnerships with luxury hotels begin, bringing eco-friendly showers to guests worldwide, marking a major milestone in the hospitality sector.
2017
Online horizons
The launch of an online shop and Amazon sales expands customer access to blu’s sustainable products, reaching a global audience.
2018
Skyrocketing innovations
A 30% year-on-year revenue growth solidifies blu's position as a leading water-saving solution provider, offering fast ROI for hospitality clients.
2020
Resilience amid challenges
Despite the COVID-19 pandemic, the company sustains growth, highlighting the durability and relevance of its eco-friendly products.
2023
Growing global
blu becomes the #1 best-seller on Amazon UAE in eight categories for water-saving shower systems, reaching millions of customers and establishing strong brand recognition.
2024
A new chapter
blu expands to Amazon UK and the USA, bringing its sustainable technology to new markets. Retail growth continues, with plans to increase from 7 to 10 stores by next year.
Performance tested & certified
To ensure that your getting the highest quality and standards out there, all our products are Eurofins, TÜV, SGS, and ISO 9001:2008 certified
Our 8 principles
Health is our mission
Our mission is to enhance the well-being of our consumers by providing high-quality, effective solutions that improve air and water quality, supporting a cleaner and healthier lifestyle
Innovation through integrity
We prioritize transparency and accountability in everything we do, from product development to customer service
Sustainable impact
We design our products with sustainability in mind, focusing on reducing carbon emissions, conserving water, and minimizing our environmental footprint.
Commitment to quality
Every product we deliver meets the needs and expectations of our customers. Excellence in quality is not just a goal, it is our standard.
Customer-centric approach
We aim to build lasting relationships with our customers based on trust, satisfaction, and value
Driving positive change
We are dedicated to making a positive impact on the world, one product at a time
Innovation for future generations
Our focus is on continuous improvement and innovation, ensuring our products are always at the forefront of technology and environmental responsibility
Building a better tomorrow
We work tirelessly to advance our technologies and expand our reach, promoting a healthier planet for all who call it home.